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Monday, July 31, 2017

MWC: The image of a Spain


 tag: mobile    || Date:  July 31, 2017   

mobile world congress ( MWC )
mobile world congress ( MWC )


Now that the MWC is approaching, I would following to compare the logistics of the MWC in Barcelona and the Hannover CeBIT, after my experience last year at both fairs. This is an example of how the Spanish administration must add together a lot. The giving out of such an event upon the allocation of Barcelona implies an uncovered image of the infrastructure and handing out of the country, in addition to assuming substantial revenues, estimated at 300 million in the year 2013.

All the visitors end up enchanted by the beauty of the city, its gastronomy and its nightlife; But instead, they have an ominous melody of the high price of the hotels behind respect to their quality, the low level of English of the Spanish citizens, the robberies that say yes place even within the fair, the huge jams and colas, the threats or existence of strikes and manifestations, etc.

The MWC of Barcelona (Spain) of the year 2013 had a tape attendance, subsequently 72,000 visitors from 200 countries and 1,500 companies. MWC is a more global event than the CeBIT, much more specialized in the world of mobile telephony and more business-oriented than for the answer consumer. It was the first year that the Gran Va of the Fira de Barcelona was used in L'Hospitalet, in the past the previous years the MWC had been located in the fairground of Montjuic. In my information the air was much less lovely and central than the previous one, but the pavilions had a much larger space. Traffic jams and tails, even though inferior to previous years, remained a major problem.

The CeBIT fair in Hannover (Germany) is mainly aimed at computing and electronics for consumers and companies. In the year 2013 came 4,100 companies from 70 countries and about 285,000 visitors, 9% less than last year and far afield from the get older of the boom in the years 2000. It is a huge and no question skillfully organized fair, it is very well communicated by taxi, train, etc. The Hanover Fairgrounds are upon the outskirts of the city and have several parallel accesses, which makes it simple to form jams and queues and to have availability, such as taxis, at any become old of the day.

Hanover has just exceeding 1 million inhabitants and Barcelona gone almost 1,600,000. That is, although the number of visitors is much larger and the city is smaller and less touristy, the government and comfort for visitors is much greater in Hanover. It is a pity that Spain has not taken into account these aspects logistic subsequent to building the fairgrounds, something that as well as happens afterward business parks. In a country where there has been as a result spending upon "waste" infrastructure (airplanes without aircraft, high swiftness stations without passengers, car-free freeways, museums without visitors, etc.), it should have had more common and ethical suitability and admit care of these kinds of aspects, for that reason important for the image, reputation, productivity and sustainability of the country.

This year 75,000 visitors to the MWC are acknowledged and an economic impact of 330 million for Catalonia and I would not be surprised if the Generalitat encouraged some manifestation next stelae to damage a little more the image of Spain and stop taking place inciting the GSMA to give a positive response the fair to option site.

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